01 — The Origins
The idea stemmed from a desire to create something unique. A product capable of becoming a true must-have in the world of fashion accessories. And what better starting point than the ruler, which, despite its simplicity, already possessed a distinctive quality?
The project took shape almost by chance in April 2012, during a meeting that had nothing to do with work. From there, the collaboration between four young entrepreneurs from the Marche and Veneto regions gave rise to an idea that was destined to become a product and then a brand.
A key factor was our collaboration with La Manuelita, a leading name in women’s footwear. This enabled us to turn an idea into reality in no time.
02 — Brand Philosophy
Every day we deal with distances, journeys and changes. Whether it’s a trip, an experience or a choice, our lives are a constant journey towards who we are and who we want to become.
Towards our passions, our ambitions, the people we choose. Every journey always begins at the same point: ourselves. From that first, crucial centimetre that separates stillness from movement.
With its sporty-inspired collection for the most modern and dynamic cosmopolitans,
IlCentimetro is the very embodiment of original style on the move
and wishes you all a safe journey!
03 — Evoluzione
The bracelet serves as the starting point. From there, the concept develops and evolves over time, spanning various categories: accessories, T-shirts, small leather goods and jewellery.
This naturally led to one direction: trainers. Not an extension, but a logical evolution of the brand.
A simple object transformed into a symbol. The starting point
for everything.
The range is expanding to include T-shirts, small leather goods, matching accessories and the luxury Jewels line – a true gem of craftsmanship offering exceptional quality, all made entirely in Italy.
The natural evolution of the brand: handcrafted footwear produced in the Fermo district.
04 — Made in Italy
From the leather to the craftsmanship, from the accessories to the packaging: every stage reflects a truly Italian process. We are proud to have created a product that can truly be called Made in Italy.
The trainers are manufactured in the Fermano area, in collaboration with partners of the highest calibre. ‘Made in Italy’ is not just a label, but a tangible value.
05 — The Vision
I began my career at a very young age within the family business, a shoe factory specialising in the production of high-end women’s footwear, based in Sant’Elpidio a Mare, in the heart of the Marche region’s footwear district.
This experience has enabled me to gain an in-depth understanding of every stage of the footwear manufacturing process: from design to prototyping, from industrialisation through to production and distribution.
Over time, I have developed and built upon this wealth of expertise through my entrepreneurial and managerial experience, gaining a comprehensive understanding of the dynamics and requirements that characterise a company in this sector.
It was precisely this journey that gave rise to the idea behind Il Centimetro: to transform a simple, technical object such as a tailor’s tape measure into something different, capable of becoming a symbol. An idea that takes shape in the bracelet, designed not to measure, but to represent. A distinctive, minimalist and instantly recognisable feature.
I firmly believe in the value of relationships and in building strong, collaborative and growth-oriented work environments. For me, talent is this: believing in what you do, every day, working in the present whilst keeping your eyes on the future.
Success is not a goal to be pursued, but a natural consequence of hard work and the choices we make.
The meeting with La Manuelita, a leading name in women’s footwear, proved to be crucial. This made it possible to turn an idea into reality in no time.
— Simone Moretti, Co-founder of Il Centimetro®
—— Think big and keep your feet on the ground.
06 — INTERNATIONAL
Continuously driving forward the internationalisation process by engaging directly
with key accounts in individual countries or by collaborating with local partners (in
distribution or agency roles).
Involvement of key international accounts such as LuisaViaRoma in Florence and
CommonPeople in Mexico City.
Here are the countries we have visited with the brand during this 14-year journey: Spain, Belgium, Switzerland, Romania, Hungary, Germany,
the Netherlands, Thailand, Serbia, Singapore, the United States, the Czech Republic and Slovakia,
Poland, Japan, South Korea, Kuwait and Mexico.
